About Lisa

Lisa founded Rootstock after leading enterprise and strategic SaaS sales teams across UK & Ireland, Northern Europe and South Africa. She also co-founded and ran a Learning Technologies Gold Award winning learning, knowledge management and instructional design company.

That combination is unusual. Most people in enterprise sales leadership haven’t spent over a decade designing how adults actually learn, and most instructional designers haven’t carried a sales number. Lisa has done both, and it shaped a conviction that’s run through her whole career. Sales performance isn’t really a numbers problem, it’s about fostering curiosity and building capability in a safe, curious and collaborative environment. Her skills lie in conquering the blank sheet of paper, building a shared understanding of the customer lifecycle and the milestones that matter.

She holds a psychology degree and a coaching diploma, has worked as a reporter, presenter and podcaster for Learning Now TV, and was a consistently recognised top performer and presidents club winner in enterprise sales herself. But the part of the work she has always found most rewarding is energising the room: facilitating workshops, coaching managers, and helping a team find its own answers rather than being handed someone else’s script. That’s the foundation Rootstock is built on.

Rootstock’s mission

A rootstock is the part of a plant that never gets admired. It sits below ground, and it’s what everything visible is grafted onto: the strength, the resilience, how well the whole thing takes root and grows. Sales teams work the same way. The pitch decks and the quota numbers are what everyone sees, but they’re only ever as strong as the capability underneath them.

Rootstock exists to build that crucial layer - sales onboarding, methodology, playbooks, and the facilitation that brings a team together around its strategy. It’s delivered as clearly scoped, transparently priced packages rather than open ended consulting days, so a business always knows what it’s getting and when.

The aim isn’t to hand teams someone else’s system. It’s to help them grow a foundation that’s genuinely their own, strong enough to take whatever gets grafted onto it next.